The footballer has designed his own collection

Cristiano Ronaldo has unveiled a very sexy campaign to promote his new underwear range CR7.

The Real Madrid footballer, 28, shows off his impressive abs and muscular legs as he wears nothing but pants in a series of hot photos.

A sizeable bulge is clearly visible in Cristiano‘s tight-fitting briefs.

For lucky Spanish fans of the hunky star – who’s dating Russian model Irina Shayk – a 19-metre tall billboard poster of Cristiano in his smalls has gone on display in the capital’s Plaza De Cibeles.

Cristiano is pretty proud of his collection.

‘Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time,’ says Cristiano.

‘I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself.’

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Anna Duff