Dan displays his bod for retailer BangLads

TOWIE‘s Dan Osborne has stripped down to his pants for a sexy new underwear campaign.

The hunky Essex boy, 23, shows off his impressive muscles and tattooed skin while modelling skin-tight kecks for retailer BangLads.

In one shot, Dan‘s infamous bulge is clearly visible in a pair of red Emporio Armani briefs as he flexes his biceps with his arms behind his head.

He raises a cheeky eyebrow while pointing to a pair of boxers with the word ‘pump’ emblazoned across them and pulls a silly pose in hot Diesel drawers.

Dan goes patriotic in a fit snap which sees him draping a Union Jack scarf around his neck.

Toned Dan – who’s expecting a baby with ex-girlfriend Megan – rocks a slick short ‘do in the images and has manly stubble around his chin.

It seems his fans are pretty excited by the shoot.

‘Dear Santa…. (again…!!) :-P,’ Tweeted one.

SEE PICTURES TOWIE cast ditch Essex to film TV show in Marbella  

SEE PICTURES TOWIE cast dress up to watch Mark Wright‘s mum and dad renew wedding vows in Essex

SEE PICTURES Fifty Shades Of TOWIE: Sam Faiers and Joey Essex bare all in their steamiest shoot ever

Anna Duff