Ellie Goulding and Dougie Poynter act like awkward teenagers at the NBA Global Games
The flustered pair failed to pucker up and Ellie, 27, later vowed to lock lips for the probing lens in future.
‘Apparently big faux pas to not kiss on kisscam @NBAsorry!! Ha next time!,’ the 27-year-old Tweeted.
Liam Payne. Sir Paul McCartney, Cara Delevingne, Conor Maynard and Kelly Brook were also at the match to see the Brooklyn Nets beat the Atlanta Hawks.
SEE PICTURES Ellie Goulding at the Les Miserables film premiere in London
SEE PICTURES Ellie Goulding squeezes into leather leggings for an appearance at Radio 1