TOWIE's James 'Arg' Argent embraced Now's nomination to do the Ice Bucket Challenge - and he even has backing dancers!


Oh, we do love James ‘Arg’ Argent!

Yesterday Now magazine took the Ice Bucket Challenge and we immediately nominated Mark Wright, Union J and the TOWIE stars to do it next.

And Arg has only gone and done it in the best way EVER.

Not only did he do it in front of a big crowd of onlookers but he even has BACKING DANCERS. Shuuuuutup!

The TOWIE star dressed up in a suit and attracted an audience of passers-by in London’s busy Leicester Square, where he was appearing at the opening of a new Bella Italia restaurant, to take on the chilling challenge.

He even managed to call in some favours from a few unsuspecting street dancers to glam up proceedings!

After a good old soaking (yeah, that suit is going to have to go to the dry cleaners now) and a lot of nervous laughter, Arg nominated on-off girlfriend Lydia Bright, her mum Debbie Douglas and mate Diags, all from TOWIE.

They have 24 hours to complete the challenge.

is the second TOWIE star to agree to take on Now‘s challenge to be dunked in ice cold water for our chosen charity Greenfingers.

Greenfingers is a charity that creates beautiful gardens for hospices around the UK for patients, families and friends to enjoy.

But top marks must go to Grace Andrews who was the first TOWIE cast member to react to our shout out.

She was moved by Greenfingers‘ amazing work when she volunteered to help us out at Little Havens children’s hospice in Essex earlier this month, where we helped build a special garden for the children there.

In her Ice Bucket Challenge video she even wears the Now volunteer t-shirt she wore on the day she joined us to paint and plant trees for the kids to enjoy.

You can watch her emotional video from the day here and make a donation to the incredible charity Arg and Grace are supporting by clicking here

The ALS Ice Bucket Challenge has taken the social media and showbiz worlds by storm, after a tidal wave of celebs (sorry) have participated in the challenge and uploaded their videos onto social media.

The craze started in America to raise money and awareness for ALS, a rare neurological disorder.

Everyone from Cara Delevingne and Taylor Swift, to Simon Cowell and David Beckham, have now taken the challenge. So far, around $31.5 million has been raised.

Now we’re responsible for Arg‘s video, which we think you’ll agree is one of the best Ice Bucket Challenge videos yet.

You can send your thanks in cocktail form. No ice, please, though. We’ve had enough of that.

WATCH Ice Bucket Challenge: The best celebrity videos EVER

WATCH Now magazine takes the Ice Bucket Challenge – and nominates Mark Wright, Union J and TOWIE

Kim Gregory