Actress will star in worldwide ad campaigns from spring 2010

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Jessica Biel has been unveiled as the new face of Revlon.

The actress follows in the footsteps of Halle Berry, Jennifer Connelly and Jessica Alba.

‘I am honoured to be associated with this strong global brand and to be part of a company that has done so much for women around the world,’ she says.

Jessica, 27, will star in worldwide ad campaigns from spring 2010.

Jessica Biel is a beautiful woman and an accomplished actress,’ says Revlon president Alan T Ennis

‘Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the family.’

Meanwhile, boyfriend Justin Timberlake, 28, has apparently splashed out on a £40,000 diamond-encrusted Chanel watch and a pair of diamond Montblanc earrings for Jessica.