The TOWIE star's mic was left on and he didn't realise...
The 26-year-old was heard SWEARING when his mic was accidentally left on, meaning everyone watching at home could hear him talking whilst the programme went to another segment. Awks.
It all unfolded when presenters Holly Willoughby and Phillip Schofield cut back to chef Gino D’Acampo in the studio kitchen after talking with Joey via a video link.
Joey was sitting backstage with some fancy food and drink ahead of his interview on the show and all seemed tickety-boo.
But then the former TOWIE star could still be heard talking when Holly and Phil were chatting to Gino and his mic picked up the moment he dropped a strawberry on the floor and cursed: ‘This place is a f***ing s***hole.’
Ever the professionals, Holly and Phil did their best to continue and keep up their chat with Gino but viewers were quick to point it out on Twitter.
‘oh I heard that! Naughty Joey Essex! Dropping the F bomb on morning TV!’ one Tweeted, whilst another wrote: ‘Haha the sound guy will be getting his p45! Joey Essex effing and geoffing like a sailor haha ahhh brilliant #thismorning’
Others weren’t as concerned with the language as with the presence of Joey himself.
‘Not offended by the swearing but offended by Joey Essex in general #thismorning,’ one unimpressed Twitter user posted.
Fortunately the team at This Morning soon realised what had happened and Holly and Phil were quick to say sorry for the sound error.
‘If anyone heard what Joey Essex said, we do apologise,’ Holly told viewers. ‘He didn’t realise his mic was up.’
Fortunately Phil was able to joke about it, adding: ‘I didn’t know he knew any words that big!’
Let’s hope that Joey’s luck on latest reality show venture Celebs Go Dating is a little better!