Teen star Justin Bieber to front Proactiv skin campaign

Justin Bieber has signed a deal to become the face of acne brand Proactiv.

The singer, 16, will star in a series of ads to promote their products.

I’m definitely someone who suffers from acne. I’m a teenage boy!’ Justin says in a statement.

I use Proactiv so my face doesn’t get like that. Proactiv is a great thing!’

Justin shot his first ad during his recent tour and it will air later this year.

Katy Perry, 25, and Jessica Simpson, 30, are also Proactiv ambassadors.

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Yasmin Evans