Jonathan Cheban has been a long time family friend of the Kardashians, particularly his BFF Kim. He’s often pictured spending time with the family, including Kim’s three-year old daughter North. But the PR guru has come under huge criticism by users online after being accused of attacking a woman on her Instagram page.

The woman is called sophisticatedvegan on Instagram and admitted to referring to Jonathan as a #furhag. She accused Jonathan of responding by leaving a string of negative comments on her photos.

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Writing on Instagram, she said: ‘So, @jonathancheban’s response to me calling him a #furhag is, I’m a loser for wearing glasses and I need lip injections. Wow! This is @kimkardashian’s best friend. Great message to women out there. You’re not pretty unless you wear contacts and have lip injections. He is turning into Jocelyn Wildenstein!! I’m never getting plastic surgery! We are beautiful just the way we are! Oh, and it’s spelled *mess.*’

@jonathancheban trolled my IG to tell me, I'm ugly for wearing glasses, I need lip injections, I need a chin implant, I'm the worst looking vegan alive and I'm fat. If I'm all those things, maybe he should be the one wearing glasses? I can't believe @kimkardashian is BFF's with this guy? What if North grows up and doesn't want to get any plastic surgery like me? Would he says the same things to her? The Kardashian brand should not be about putting down women based on their looks and he is part of their brand. He is on their reality show and apart of Kim's Hollywood game. People need to call this guy out on body shaming. We are all beautiful just the way we are. ❤️ #bodyshaming #jonathancheban #simonhuck #kimkardashian #kimkardashianwest #khloekardashian #northwest #kourtneykardashian #scottdisick #krisjenner #coreygamble #kuwtk #vegan #vegangirl #compassion #ethical #blacchyna #robkardashian #kyliejenner #kendalljenner #perezhilton @theperezhilton @theshaderoom #theshaderoom

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She added: ‘Now, @JonathanCheban thinks I need a chin implant and I’m fat with wrinkles. This is why teen girls commit suicide. This is the “Kardashian brand.” All natural is ugly and fake plastic is beautiful. I’m not going to let him continue to body shame women anymore.’

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She concluded: ‘@jonathancheban trolled my IG to tell me, I’m ugly for wearing glasses, I need lip injections, I need a chin implant, I’m the worst looking vegan alive and I’m fat. If I’m all those things, maybe he should be the one wearing glasses? I can’t believe @kimkardashian is BFF’s with this guy? What if North grows up and doesn’t want to get any plastic surgery like me? Would he says the same things to her? The Kardashian brand should not be about putting down women based on their looks and he is part of their brand. He is on their reality show and apart of Kim’s Hollywood game. People need to call this guy out on body shaming. We are all beautiful just the way we are.’

When one fan responded ‘Wow! I’m shocked’ to Jonathan’s comments, he allegedly wrote: ‘Don’t be. She stalks my life. She’s so excited I wrote about her and gave her a life she can’t stop talking about it.’