Singer excited about collaboration


Lady GaGa has been unveiled as the creative director of photography firm Polaroid.

The singer, real name Stefani Germanotta, will help develop imaging products’ as well as star in the company’s marketing campaigns.

The Haus of GaGa has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era,’ says Lady GaGa, 23.

‘And we are excited to collaborate on these ventures with the Polaroid brand.

Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to – as my father puts it – finally, have a real job.’

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