The exes seem to be following similar paths...

Cheryl Tweedy has spend the last few days building up excitement around her new single Let You dropping on Friday, but hot on her heels in the world of promo is her ex Liam Payne who has been busy riding off her new self promo coattails…

After teasing the new video for her upcoming single, just hours later, Liam notably took to his Instastory to plug that he’s updated his Spotify song list, telling fans, ‘Updated !! Swipe up & Follow’ and Cheryl didn’t waste any time on taking back her promo crown, just hours later she thanked the Official Charts for promoting her tune and giving fans the first listen preview.

READ MORE: Cheryl teases fans with snippet of new single Let You – but who is it about?

But this morning, Liam also uploaded a snap of him on the cover of Esquire Magazine – a paid partnership, which he captioned, ‘I sat down with @esquiremiddleeast to talk about my new collaboration with @hugo_official #HUGOxLiamPayne’. And with the pair still following each other on social media, his post is sure to have grabbed Cheryl’s attention.

And just an hour later, Cheryl also plugged that she’s the cover star of Fault Magazine.

She uploaded snaps from behind the scenes which she captioned, ‘Love your faults’.

Cheryl

And the similarities don’t stop there – in one of the short music clips, Cheryl, 35, sings: ‘I let you put your hands on my body every time. I let you put your hands on my body, when am I going to get mine? Because we only got like this, cos I let you.’

It didn’t take Cheryl’s loyal ‘soldiers’ long to question who the 35-year-old is singing about in her new track. With some fans even drawing comparisons with her ex-boyfriend, Liam Payne’s music.

‘Omg this is similar to Liam’s song,’ one wrote.

And Liam Payne was spotted in the studio with ‘Shout Out To My Ex’ hit songwriter Kamille.

Perhaps he’s working on something personal? As you can tell from Kamille’s track record – she’s the queen of break up bangers – as well as Little Mix, she also wrote Mabel‘s Top 3 hit ‘Don’t Call Me Up’, Clean Bandit feat. Demi Lovato’s‘Solo’ and Clean Bandit feat. Marina’s ‘Baby’.

Kamille’s hit rate has amounted to over 4 billion combined streams, five UK number one hits, and 17 UK Top 20 singles. Earlier this year, two of her singles were nominated for Brit Award Best British Single – Clean Bandit ‘Solo’ and Jess Glynne’s ‘I’ll Be There’. 

Despite calling time on their romance back in July 2018, Cheryl revealed there is ‘no animosity whatsoever’ with Liam as they continue to put their son, Bear, first.

On making it work as co-parents, she said: ‘We are learning all the time. And it’s good, it’s healthy. We’re just like any other couple that have gone through this, but we have a few more eyes watching us…’