Things just keep getting better for Chezza

Chery Colel had great news this week.

In a move likely to anger Victoria Beckham, we can reveal details of a proposed collaboration with the Kitson label – an exclusive LA-based store that helped launch Posh‘s fashion career in the US.

Fraser Ross, owner of Kitson, exclusively tells Now: ‘Cheryl comes across as a team player, very likeable and professional.

‘Would she be a bigger star over here than Victoria? I’m sure she would. She’s down to earth and likeable.’

While Victoria‘s impressed fashionistas with her range on the catwalks, she’s yet to convince the American public of her likeability.

She teamed up with Kitson to promote her dVb jeans in 2008 but the brand dropped the line, claiming the former Spice Girl refused to work hard on promotion in store.

Cheryl now has a team of powerful business people working behind the scenes to help her crack America – and teaming up with Kitson could help her secure her place as a judge on the American version of The X Factor.

Cheryl‘s a stylish, elegant, beautiful woman,’ says Fraser. ‘There‘s definitely room for someone new in the fashion space and Cheryl fits the bill totally.’

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the full story about Cheryl Cole and Victoria Beckham in Now
magazine dated 17 May 2010 – out now!