Several actresses caught out in sting
Several members of the Coronation Street cast have been left upset after they were tricked into unknowingly promoting fake products as part of an undercover sting.
Stars including Brooke Vincent and Krissi Bohn Tweeted about freebies they were given at a ‘gifting event’ for Puttana Aziendale, a pretend brand that actually translates to ‘corporate whore’ in Italian.
The set-up was all part of an investigation for Channel 4’s Dispatches, who were looking into whether stars break Advertising Standards Authority guidelines by promoting goods they’ve been given for free.
During the sting the fake brand attended an event at a swanky Manchester hotel to give celebs freebies and persuade them to share their products on Twitter.
Goods handed out included useless ‘skin products’ and ‘healing bracelets’, which several Corrie stars talked about on social media.
‘Thank you to @aziendale for my lovely healing anklet!!‘ Tweeted Brooke, 21.
Fellow cast member Krissi, 29, posted a snap of a bracelet she was given and wrote: ‘Love my bracelet!! Thanks guys – My cold hands will become a thing of the past!! #celebrityretreat‘
The ASA state that Tweets about free products should be clearly marked as adverts.
ITV have defended the stars caught up in the sting, which took place in February, and says they’ve done nothing wrong.
‘The programme has made allegations that are false and highly defamatory and we have written to the producer threatening legal action if they decide to broadcast,’ a spokesperson tells The Sun.
Channel 4 hasn’t commented on the Dispatches programme – which also features other celebrity Tweeters – which is due to air later this month.
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