Jay Z and Beyonce launch music streaming service Tidal with Madonna, Rihanna and Kanye West to rival Spotify

Jay Z and Beyonce’s bid to take over the music world is not far off after the launch of their exciting new Tidal venture. Here are the 10 things you need to know about their star-studded new music streaming service.

1. Tidal is the brainchild of Jay Z. The new music streaming service is a direct rival of Spotify.

2. The who’s who of the music world are involved with the venture – including Grandma of pop Madonna, who we’re glad to see did not fall off the stage.

3. Madonna managed to keep a poker face standing in the line up next to Deadmau5 with his big old mouse ears standing out.

4. Music’s biggest stars who are co-owners of the new music streaming service turned up to the event at Skylight at Moynihan Station in Manhattan including Rihanna, Madonna, Beyonce, Usher, Daft Punk, Arcade Fire, Jack White and Kanye West.

5. The event ran drama free – Solange was not there!

6. Destiny’s Child reformed a few days earlier – but forget them! Beyonce was all about her new trio – which we’ve dubbed ‘The Tidal Waves’ with Nicki Minaj and Alicia Keys. Bey was spotted backstage at the event on Monday seriously goofing around with her new girls.

7. The mastermind behind the new system, Jay Z purchased Swedish tech company Aspiro for $56 million earlier this year to take control of Tidal. He’s said to have hosted a meeting of the music world’s biggest stars before the Grammy’s in February to get them on board to sign as co-owners.

8. Launching Tidal, Jay’s ‘Empire State of Mind’ partner in crime, Alicia Keys, gave a speech and called the event ‘a graduation.’ She said: ‘So we come together before you on this day, March 30th, 2015, with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history. For today we announce of Tidal, the first ever artist-owned, global music and entertainment platform.’

 9. Although it’s all so glitz, One Direction and Lady Gaga do not appear to be involved in the launch. *Sobs *

10. As fabulous as it looks, remember it’s not free. It’ll cost £20 a month for the premium service in the UK – but you can get your tunes even on the underground.

Surely retirement won’t be far off for Bey and Jay after this baby’s been launched!

Sarah Tetteh

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