Underwear brand says it has no option

Peaches Geldof has lost her contract with lingerie brand Ultimo following claims about her private life.

Peaches, 21, has strongly denied allegations she went on a drugs binge last year but the underwear retailer says it will be removing her image from shops and window displays.

‘We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract,’ a spokeswoman for Ultimo tells the Daily Mirror.

‘Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.

‘We are thus in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals from all Miss Ultimo shops and window displays throughout the UK.’

A US student, known only as Ben, claims he had a one-night stand with Peaches in LA in November and that they tried heroin together.

He has posted photos of a nude Peaches and a detailed description of their alleged sex session on the Reddit.com site. 

Peaches’ lawyers say: ‘The incident and photos concern private issues and activity; the photographs were taken for private purposes only.

‘The allegations that our client was carrying and injecting heroin are denied, our client having consumed alcohol with the other individual leading to the “highs” described and portrayed in the photographs.’

Peaches divorced rocker Max Drummey last year.

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