Hip-hop star creates own fashion labels

Pharrell Williams is set to launch his own fashion labels, Billionaire Boys Club and Ice Cream, throughout Europe.

From next month his trademark look will be available in 11 stores across the UK, including Harvey Nichols.

‘Billionaire Boys Club is a classic spin on Ralph Lauren,’ he tells the Telegraph magazine. ‘Ice Cream is more like couture skate.’

Whatever that means, we’re pretty sure there’ll be a hefty price tag in tow. But the rap star, 34, seems confident it’s not about the money.

‘No, no, it’s just about being as humble as possible. You know what I’m saying?’

Er, no, not really, but we’re sure the range will be lovely!


By Ali Adey