Apprentice star says he's bored of the line

Sir Alan Sugar would like to ditch his ‘You’re fired’ catchphrase.

The Apprentice tycoon is famed for axing contestants from the hit BBC show with the dreaded words. But Sir Alan, 60, says he gets bored of the line.

‘I am contractually obliged to say: “You’re fired,”’ he tells Seven. ‘I’d like the flexibility to be able to vary it, to say “You’re sacked” or “Get out” or possibly even “Clear off”. But they tell me “You’re fired” is great TV.’

The new series of The Apprentice starts on Wednesday at 9pm on BBC1.

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