Towns made famous by controversial shows such as Geordie Shore and The Only Way Is Essex are putting off buyers

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It’s one of the most popular reality shows on TV yet it seems most people don’t want the cast of The Only Way is Essex to be their neighbours.

A Right Move survey revealed 48% of people considered Brentwood, Essex, a ‘less desirable’ place to live after seeing the show, while only 11% of the 4,280 adults in question found the town more attractive.

Property buyers are apparently concerned about living in those areas associated
with a tacky TV series and fear their neighbours would be like the
characters they see on the show.

‘It appears that light-hearted stereotypes can lead to a sweeping opinion of what a place is really like,’ says Right Move director Miles Shipside.

‘It seems they could have a lasting impression.’

We can’t help but think that statements like the one Amy Childs made this week don’t help matters. 

Speaking about the trend for onesies, she said: ‘Everyone I know owns one.

‘You only need to go to Brentwood and you will see people going to the shops in them.’

If that doesn’t put them off, we don’t know what will.

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Natalie Walsh