Led by Victoria Beckham, they took the sleepy German town of Baden-Baden by storm in 2006, when they followed the England World Cup squad there and racked up an alleged £57,000 shopping bill.
So as this year’s tournament kicks off in Russia, we look at what’s become of the original wives and girlfriends.
Married to the England captain of the time David Beckham, Victoria ruled the roost.
As a former member of 90s pop group Spice Girls, and a wife of seven years to David, the other WAGs looked up to her, with newbie Cheryl sticking by her side as they watched their men from the stands.
But these days Posh, now 43, no longer sits on the bench, after starting her self-titled multi-million pound fashion label in 2008.
And when she’s not chilling in the FROW with Vogue editor-in-chief Anna Wintour, you can find her managing brand Beckham or taking care of her and David’s four children.
It’s safe to say… she scored!
Alex Curran, as the model was then known, proved to be a ‘distraction’ for then boyfriend, midfielder Steven Gerrard, during the World Cup.
So much so that when the England team qualified for the 2010 games, he insisted that Alex – who he married in 2007 – wouldn’t be joining him.
Nevertheless the couple have stood the test of time and are still happily married to this day.
After the World Cup Alex, now 35, went on to write magazine columns and release her own clothing and perfume lines.
But these days her main focus is on the couple’s three daughters and baby son.
Coleen (née McLoughlin) flew out to the tournament, along with a ‘tanning consultant’ to help maintain her bronzed look on the trip.
However, after it emerged that her then boyfriend Wayne Rooney had been visiting massage parlours, fans were convinced Coleen’s days were numbered.
But you’ve got to hand it to the 32-year-old who,12 years on, remains a long-standing WAG.
Gone are the days of being labelled a ‘chavette’, Col – who married Wayne in 2008 – is now a mum-of-four, she signed a lucrative fashion deal with Littlewoods in 2010, and was recently tipped to appear on Strictly Come Dancing.
Singer Cheryl insisted she was definitely not a WAG, saying, ‘Footballers’ wives have no careers and live off their husbands’ money.’
Her ill-fated marriage to left-back Ashley Cole began to crumble by 2008, with multiple women claiming he’d cheated, eventually leading to divorce in 2010.
Nevertheless Cheryl, now 34, remarried in 2014. This time to restaurateur Jean-Bernard Fernandez-Versini, but they split the following year.
Now she’s a mum to one-year-old son Bear with her popstar boyfriend Liam Payne, with rumours persisting that the pair are also on the rocks.