James Arthur may be on course to be top of the charts but I think Jahmene Douglas is going to have the last laugh

Now don’t get me wrong, I’m a massive fan of James Arthur within the context of the show he’s just won.

But I also think The X Factor is old and tired and should be put to bed once and for all – so I wasn’t surprised that the final received millions less viewers than it did last year. Because people are over it.

However, James did make this year’s series more exciting to watch than it normally would’ve been, and his version of You’re Just Too Good To Be True was genius.

But he’ll never be cool off the back of that competition. Which is why I foresee Jahmene Douglas will out-sell James in the coming years.

The people that voted for Jahmene – I’m guessing mostly grannies, mums and young kids – will love to find an album of his under the tree next year.

Meanwhile the cool crowd that found James interesting will have moved on by then.

And knowing The X Factor‘s way of hanging onto an artist before slowly releasing his work in over a year’s time – and slowly killing his career in the process (Matt Cardle, anyone?) – means James‘ path in the music industry is sadly unclear.

Meanwhile Jahmene can go the relaxed route of JLS, Olly Murs and other runners up before him with the pressure off, to release his charming CD of ballads – which if his management has any sense, will rush out in time for Mother’s Day (you’ve got three months, people!).

I genuinely hope my cynicism is unfounded and that James, his guitar and his guyliner do get the chance Matt Cardle didn’t have before them – and I hope we see him release some amazing, Mark Ronson-produced summer single. Because that would be cool.

I fear though, that 2012 Christmas No.1 might be the highest James Arthur‘s name ever appears in the charts.

Which would mean maybe it really is time for The X Factor to quietly retire or hastily change its format for next year.

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