Let's get ready to retro... is 90s nostalgia the equivalent of a comfort blanket?
90s nostalgia is everywhere at the moment, or is it just me? Sod 2013, the nineties are back.
The Big Reunion gig on Sunday night on ITV proved how much everyone loves to remember the ‘good old days’. Groups from the mid-90s – Atomic Kitten, Blue, 5ive, B*Witched, Liberty X, 911 and Honeyz squeezing into their old stage gear and clumsily dancing around on stage again.
I met 5ive once (when there were five of them) back in my work experience days at RCA records. Which was also the first time I met Simon Cowell, then just an A&R guy. A fellow workie who had a band dragged me into Simon‘s office with them for moral support to give him their cassette. Yes, cassette.
Over the past week I’ve been reminded about the existence of the childhood snack KP Choc Dips at a burger pop-up event. Been subjected to Ant and Dec reliving their hit Let’s Get Ready to Rhumble from 1994, now top of the charts again.
Then I was bombarded with reminders of dead and buried magazines of my youth from Buzz feed. Mags such as Smash Hits, Minx, Just Seventeen, would be the highlight of my week. There was no end to my excitement of getting my hands on song lyrics, posters and problem pages.
Even fashion has taken a step back in time (get it?). On a trip to Primark last week I was surrounded by 90s inspired fashion; acid wash, neon, luxe sport, crop tops. Nothing that I could actually wear at the age of 33.
Even rucksacks are back in, what’s going on?! This is one trend you certainly won’t see me attempting, despite my colleague and friend carrying it off. I’d feel like I was heading into school rather than work, I don’t know which feeling is worse.
It seems that with all the insecurities in the world at the moment perhaps people are seeking comfort in the past, as opposed to worrying about the future. I even saw people reading actual books (not Kindles) on the train the other day.
I can’t talk about the past without mentioning how gutted I am to have missed the Stock Aitken Waterman Hit Factory Christmas Cracker show last year. Acts such as Steps, Sinitta, Sonia, Rick Astley, Bananarama, Pepsi and Shirlie and Brother Beyond performed. But most importantly, Kylie and Jason. What I wouldn’t give to have seen them sing Especially For You…