The former lothario's more Mr Pipe And Slippers than Brucie these days!
He was the brooding bad boy of Strictly Come Dancing who liked to lock horns with the judges as much as he loved the ladies.
Who can forget rumours of Brendan Cole‘s alleged affair with newsreader Natasha Kaplinsky, 41, way back in the first series – which they both denied – while he was engaged to fellow pro Camillia Dallerup, 39?
King of the illegal lifts’, Brendan, 37, has constantly been under fire from the judges for breaking the rules.
But now he’s a happily married dad, he’s desperate to shed his former naughty boy image – and is adamant he’s all pussycat now.
The 2004 champ insists to Now: I’m not a bad boy! That came from when I was a single man.
‘I’m a family man now and I’ve been married for five years. How much of a bad boy can you really be?
‘Please don’t make me look bad!’
As if we would.
So what made Coley take control of his famous fiery temper and keep things strictly professional on the dancefloor – despite being paired with the likes of leggy Lisa Snowdon, 41, curvy Kelly Brook, 33, and this year the stunning Sophie Ellis-Bextor.
Well, it’s all down to keeping his model wife Zoe Hobbs, 32 – who gave birth to their baby girl Aurelia on Christmas Day last year – close to the show.
Brendan reveals: I’ve always kept Zoe completely involved with what I’m doing on Strictly.
‘It’s when you’re excluding your other half that potential problems could brew.
‘I put my marriage first and my work second.’
SEE PICTURES Brendan Cole takes Sophie Ellis-Bextor through some steps at a Strictly Come Dancing rehearsal
SEE PICTURES New Strictly Come Dancing contestants join judges and dancers at launch of 2013 series