The BGT judge, Amanda Holden, sets tongues wagging with her youthful appearance

Looking at Amanda Holden, you’d never believe she’s 44. After the Britain’s Got Talent judge rocked up to last week’s auditions with smooth, glowing skin, fans wondered if she’s found the secret to reverse ageing.

However, we can reveal that Amanda, who ditched Botox in 2012, puts her youthful complexion down to her trusty soap-free Cetaphil Gentle Skin Cleanser, £6 ­ – a go-to product for Hollywood stars Charlize Theron, Zoe Saldana and Olivia Wilde – ­ and collagen facials. ‘I swear by Cetaphil [£6]. It isn’t fancy or expensive but does what I need it to do,’ says Amanda.

‘I started having regular facials when I starred on stage in Shrek as Princess Fiona as I had to wear so much green make-up and I didn’t want it to have an impact on my skin,’ she adds.

‘I gave up Botox after I had [her daughter] Hollie ­ for the last three years I haven’t bothered. Instead I’ve been having collagen wave facials with a wonderful lady called Nilam Patel to plump up my skin.

‘Even Simon Cowell keeps looking at me and saying: “What have you had done? Who do I need to see? Who are you seeing that I’m not seeing?” It’s one amazing things to my face.’

The facials deliver radio-frequency waves deep into the skin, encouraging it to produce more collagen.

The procedure lasts 45 minutes and costs around £150 per session, with a course of three to 10 recommended for top results.

‘My other secret for anti-ageing is to have a brow-shaping treatment called HD Brows,’ adds Amanda. ‘Nilam waxes my eyebrows, dyes them, then shapes them and it lifts my eyes. It’s like I’ve had a mini facelift.’

The brow treatment is around £35 a time. When asked for his opinion, cosmetic surgery expert Stephen Handisides from the Harley Street Skin Clinic suggested Amanda may well be trying other things to maintain her complexion. ‘To me, it looks like she’s had some cheek volumisation with dermal fillers to plump up her cheeks and possibly a combination treatment with a thread lift to give definition around her chin,’ he says.

A spokesperson for Amanda tells Now: ‘She’s always been really open about that she has and hasn’t done surgically. The only treatments she has now are collagen waves. She hasn’t had dermal fillers or thread lift treatments as suggested.’

Visit where we reveal expert tips, celebrity secrets and readers reviews for healthier looking skin. The Cetaphil sensitive range is available at Boots, Superdrug, Lloyds Pharmacy and Amazon online

This article have been developed by Time Inc, publishers of Look, Now and Marie Claire online. The article has been independently developed by Time Inc and the views / opinions expressed do not necessarily represent the views of Cetaphil (or its manufacturer, Galderma (UK) Ltd). The Healthy Skin Secrets campaign is operated by Time Inc and sponsored by Cetaphil (Galderma (UK) Ltd).

What has Britain’s Got Talent judge Amanda Holden done to her face?

Britain’s Got Talent judge Amanda Holden declares her love for Simon Cowell with THIS shock tattoo…

Sarah Robertson