Show producers saw Arg and Mark Wright had a special relationship

James ‘Arg’ Argent has revealed why he and I’m A Celebrity 2011 runner-up Mark Wright were picked to be the stars of hit reality show The Only Way Is Essex.

The 23-year-old, who dates co-star Lydia Bright, 20, says producers hunted out the most popular people in Essex by contacting local bar and club owners. 

Mark Wright‘s name kept coming up,’ says Arg.

‘They loved him and I was his best friend.’

And bosses knew Mark, 24, and Arg – also referred to as Team Marg – were perfect for their programme when they saw the relationship between them.

‘The producers loved the fact me and him are like chalk and cheese,’ he tells Metro.

‘He’s the good-looking womaniser, I’m the unlucky-in-love, chubby, funny one.’

Watch out, Arg, Mark has a new bromance with McFly’s Dougie Poynter! He’s the pretty boy band one…

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Esme Riley