Simon Cowell's mind games wins ratings
We look at how Simon Cowell won the war.
Asked about The Voice at the BGT launch, Simon said: ‘What’s that?
‘Have they paid for it again?’
In its first week, BGT deliberately went head-to-head with The Voice, forcing the BBC show to move its start time the next week from 6.45pm to 8.20pm.
Ant & Dec‘s Saturday Night Takeaway got a million more viewers than The Voice on 30 March – thanks to Simon being a guest.
Simon‘s said: ‘May the best show win – as long as it’s ours!’
Playing the nice guy
Singer Alice Fredenham, 28, was rejected by The Voice but Si‘s taking advantage.
After her amazing BGT audition, Alice is now a possible winner with her growing army of fans.
Read more about The Voice in Now magazine dated 29 April 2013 – out now!
SEE PICTURES Simon Cowell and Britain’s Got Talent judges brave snow for London auditions