Cash will be used to help fight knife crime

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Joe Swash has pledged to hand over his £30,000 I’m A Celebrity charity cash to the Ben Kinsella Trust.

The 16-year-old brother of ex EastEnders actress Brooke Kinsella was knifed to death in London earlier this year.

‘This campaign means a lot to me,’ Joe tells The Sun. ‘I knew Ben and it was terrible what happened to him.

‘I hope any money I may have got from people will be able to make a difference. Knife crime is getting out of hand.’

For each call costing 50p to vote for this year’s celebrities, ITV put 15p in a pot for charities picked by the contestants – with the bulk going to the winners.

Joe, 26, won the show ahead of Martina Navratilova and Star Trek actor George Takei on Friday night.

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Alison Adey