Sir Alan Sugar blames team leader for failure of marketing task
Raef Bjayou became the latest contestant to be fired by Sir Alan Sugar on The Apprentice last night.
The entrepreneur, 27, got the boot after his team, Renaissance, lost the task to market a new range of tissues by recording their own TV advert.
Sir Alan, 61, was angered by the team’s decision to hire weathergirl Sian Lloyd, 49, to play a mum in the commercial, because she doesn’t have any kids.
And team leader Raef was blasted for focusing more on the cinematography than getting the brands message across.
You made the biggest error going, said Sir Alan. I don’t know what your bloody advert was about. You don’t mention tissues once in the voiceover.
Raef, you put yourself across as Mr Elegance, Mr Perfect. Youve got all the words. But yet I feel that youve been lucky that youve only been in this boardroom once. Ive come to the conclusion that, with all due respect, you are a lot of hot air. Raef, youre fired!
Raef says he has no hard feelings.
We got carried away artistically, he tells the Daily Mail. ‘Our [team’s] product was superior but, where it mattered commercially, it failed.
I think I didn’t come across as gritty enough. The others are more in your face, and that’s how Sir Alan got to where he is today.