Louis is outraged as Simon promises the hopeful a deal after the show

Malvern-born rapper Cher Lloyd, 17, has secretly been assured by Simon Cowell that she’ll get a record deal – even if she doesn’t win The X Factor .

Rival judge Louis Walsh, 58, whose spats with Simon have become legendary, has confirmed her secret deal.

He tells Now: ‘Simon believes that Cher will be the biggest success story of this year and he’s trying to butter her up.

‘I’m sure he’s got something in the pipeline already, like a record deal.

‘The plan will be to release a single next summer with a massive promotional campaign behind her.’

Simon, 51, has made no secret of his desire to win the show with his act One Direction but in reality, his attention’s elsewhere.

Louis says: ‘Simon’s totally crazy about Cher and he’s already active in her future career.

‘He feels she’ll sell millions and make some serious money. She’s had all the attention in the competition so far.’

Although it’s Cheryl Cole who’s Cher’s mentor, Louis feels that Simon will make sure her involvement is next to minimal as he focuses on carving out an international career for the street-wise singer.

Louis adds: ‘I’m sure Cheryl will do everything in her power to control Cher’s future career but Simon’s definitely trying to scoop her up to make her his own.

Simon and Cher get on much better behind the scenes than they’ve made out and he’s been a real shoulder for Cher to cry on.

‘She has massive potential. Everyone knows it.’

Read the full story about Simon Cowell and Cher Lloyd in Now Magazine dated 15 November 2010 – out now!

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