We caught up with Jameela Jamil at the launch of her new collection for Simply Be.

The collection goes on sale today and you can shop it here!

Jameela told us, “The collection is for everyone that wants to wear it, I have created the items that everyone has always wished existed. I want women to embrace their womanly shapes and curves and the clothes I’ve designed let women of all shapes and sizes do exactly that!”

Jameela explained, that even though her frame is now a small size ten, she has been all different shapes and sizes at points in her life, she told us, “I was very ill a few years ago and the medication made me gain a lot of weight, I found it really hard to find nice clothes to wear, some days I would just give up and hide in black sack like items, I didn’t want people to notice me, but one day I snapped out of it and I thought NO this is not me! I shouldn’t be doing this.”
“My collection is a direct effect of how I felt then and how I feel day in, day out, as a woman. I believe all types of bodies should be celebrated and curvier women should not covered up by dark cloaks and tent like dresses. That’s why there is so much colour and print in my collection.”

We got the opportunity to see the designs up close and we’re happy to report they do not dissapoint, with a gorgeous blue skater dress, a polka dot black dress and lots of lust worthy cover ups, this collection has got all the must have items you need for autumn winter AND to get you set for a fully fabulous party season.

So what are you waiting for? Watch the interview above and then get shopping Jameela Jamil X Simply Be by clicking here.

Enjoy fashionistas!